Go-To Carbon Reduction Institute

Go-To is now carbon neutral, certified by the Carbon Reduction Institute as a NoCO2 business. Becoming carbon neutral has been a natural evolution for Go-To already having a reputation as a skin care company that makes uncomplicated, effective, cruelty-free, natural skin care. In addition, some Go-To products are suitable for vegans; please check individual product ingredients.

Go-To is also proud to be certified cruelty-free, and devoid of known irritants. The ingredients are pure but powerful; harnessing the benefits of nature to genuinely protect, nourish and strengthen the skin, ensuring it is healthy, happy and glowing.

Go-To was founded by Australian beauty editor and the author of Amazing Face, Zoë Foster Blake and is the result of years spent reviewing and using every kind of skin care product available, from supermarket to spa brands, and receiving invaluable feedback from women on what they like, don’t like, and find utterly baffling about the products they use on their skin.

Go-To is acutely aware of the ethical, environmental and social implications of using palm oil from Southeast Asia and consciously avoid using palm oil in their skincare products. Founder, Zoë, is an active and passionate ambassador for The Orangutan Project, and is very well versed in this subject. She has seen firsthand the devastation that deforestation creates for the land and the locals in Borneo and knows the desperate plight of the orangutan is very, very real. To read more about this issue click here.

Go-To offsets it’s unavoidable emissions by purchasing carbon credits from projects as diverse as wind and solar projects in China, an energy efficiency project in Uganda and a forest preservation project in Indonesia.

The wind and solar projects in China help reduce China’s carbon footprint, improve public health and create economic opportunities in renewable energy. The Uganda cookstoves project replaces traditional cook stoves with fuel-efficient stoves in households and restaurants, thereby reducing greenhouse gas emissions, reducing pressure on local forests and assists in reducing the incidence of chronic respiratory disease. The forest preservation project not only aims to reduce Indonesian emissions but also protect the endangered Borneo Orangutan and other endangered RED species.

The carbon credit projects have been verified against either the Voluntary Carbon Standard or the Gold Standard, two of the world’s leading third-party verification benchmarks, and correspond to real, permanent, verified and additional reductions in greenhouse gas emissions.

Go-To is available exclusively at

Carbon Reduction Institute