Vitality Brands Worldwide:
Vitality Brands is an Australian company dedicated to developing good-for-you wellness products
that help people feel healthier and happier, thereby influencing lives in a positive way. In place since
the company was founded, our common Purpose helps give meaning to why we do what we do.
Founded in 2003, by James Wright and soon joined by Richard Meyrick and Ian Jarman, Vitality
Brands is made up of 60 like-minded people who are building a company of both sustainable
financial value and positive social worth.
Vitality Brands is proudly the number one brand in the Australian sun protection market and has an exciting and growing presence in the emerging wellness category and Australian-sourced bath, body and fragrance markets. As we do business, we consistently strive to behave ethically, respect the planet, share our profits to leave a positive social legacy and create positive social and environmental imprint on the world through our practices, products and profits.
Environmental Action:
Vitality Brands is a LowC02 business certified by the Carbon Reduction Institute (CRI) under the
NoCO2 Program. To achieve certification and become a low carbon business, Vitality Brands
undertook the following process:
- Commissioned a LowCO2 audit from CRI to measure their operational carbon footprint for
the 2018 financial year (FY2018). CRI’s LowCO2 audit follows the standards outlined by the
World Business Council for Sustainable Development’s Greenhouse Gas Protocol Corporate
Accounting and Reporting Standard (1). - Committed to an ongoing program of reducing and offsetting their operational emissions in
approved carbon offsetting programs, and - Committed to ongoing annual auditing of their emissions.
What does LowCO2 certification mean?
By meeting the requirements of LowCO2 certification under the NoCO2 Program; Vitality Brands can
display and use the LowCO2 logo and refer to their certification with CRI. Vitality Brands have
measured and fully offset their operational emissions and therefore is a LowCO2 100% business.
Why does Vitality Brands invest in Carbon Credit Projects based in China?
China has witnessed rapidly increasing demand for energy as a by-product of meteoric growth in
recent history. This has resulted in a significant increase in the burning of fossil fuels to meet the
developing demand for energy. China has traditionally been reliant on the burning of coal to meet its
energy needs given its relative abundance and cost advantage. A dependence on coal has
contributed to China becoming the world’s largest emitter of greenhouse gases as well as the
discharge of dangerous gases and particulate matter that degrade air quality and have generated
alarming health concerns. A study published by the World Health Organisation found chronic
respiratory illness to be the second leading cause of death in China with the elderly and children
being most vulnerable.
The Projects:
The China Wind Projects provide renewable, clean energy sources for power
generation. They partially displace electricity currently generated from grid connected conventional
fossil fuel based thermal power plants, thereby reducing overall emissions. Furthermore, by
reducing harmful pollutants in the atmosphere, the projects also provide public health and local
environmental benefits.
