The pet food industry doesn’t have the best reputation when it comes to transparency. We spent years looking for brands that not only delivered the best possible nutrition for our best mates but also had a tangible commitment to sustainability.
When we couldn’t find one, we decided to create it.
Eureka is our answer to the myriad of problems we see in the pet food world today – unclear ingredients, dodgy fillers, unsustainable sourcing, and large manufacturers taking shortcuts to maximise profits.
We combine the latest in nutritional science with cutting-edge manufacturing technologies to bring you a complete & balanced food that’s lighter on the planet.
Our recipes are over 90% ethically sourced Australian meat, organ, and bone – delivering a high protein, low carb ancestral diet for your best mate. We have prioritised wild proteins and Australian-sourced superfoods for their health and sustainability benefits. By gently air drying all our ingredients in a solar oven, we maximise nutritional value while reducing our impact on the planet.
Plus – no fillers, no nonsense!
Just the right stuff to help your best mate and the planet thrive.
Real meat, bone and organs to power your pooch.
Many commercially available dog foods are less than 25% real meat! And you don’t even want to know what else is in there. Our recipes are made up of over 90% real muscle meat, bone and organs to give your best mate the diet they deserve.
All our recipes start with 90% real meat, bone and organs from wild-caught and pasture-raised animals. Blended with whole foods like blueberry, flaxseed and broccoli and slow dried to preserve the goodness. Every recipe is certified carbon neutral, made in Oz from 99% locally sourced ingredients.
Climate Change Action
The Eureka Pet Co Pet Food range is certified carbon neutral by the Carbon Reduction Institute (CRI) under the NoCO2 Program. To achieve Carbon Neutral Product certification, Eureka Pet Co undertook the following process:
- Commissioned a Hybrid Life Cycle Assessment of their products from CRI to quantify the carbon footprint of their Pet Food. CRI’s assessment relied upon delivery-specific data from Eureka Pet Co, as well as published sources of relevant data and emissions factors.
- Committed to offset the emissions associated with their Pet Food through the purchase of units in approved projects under the Verified Carbon Standard (VCS) or Gold Standard (GS) on a quarterly basis, and
- Committed to ongoing reporting and auditing of their product emissions through quarterly sales reporting.
What does Carbon Neutral Product Certification mean?
By meeting the requirements of the NoCO2 Program, Eureka Pet Co’ Pet Food is certified as a Carbon Neutral Product by CRI; can be promoted and marketed as such and can display the Carbon Neutral Product Logo issued by CRI.
What Carbon Credit Projects does Eureka Pet Co purchase offsets from?
China & India Wind
The China & India Wind Projects provide renewable, clean energy sources for power generation. Wind projects partially displace electricity currently generated from grid-connected conventional fossil fuel-based thermal power plants, thereby reducing overall emissions. Furthermore, by reducing harmful pollutants in the atmosphere, the Projects also provide public health and local environmental benefits. Such projects also provide economic benefits through increased investment in renewable energy and employment opportunities.
Certifications
Carbon Neutral Product
